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Tag: online marketing

social-media

Our quick round-up of industry news and views brings you a snapshot of what’s happening… Towards the end of 2015, it was widely reported in the marketing press that despite the growth of digital advertising…

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Can Gamification increase brand engagement?

To start with let’s clarify what gamification is and then explore its effectiveness as a tool in building brand engagement, after all for many of us, this is yet another new tool to add to the marketing tool kit…

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