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How to create stand out with new soft touch digital print

How to create stand out with new soft touch digital print

Yes, you did read that correctly. And that’s the beauty of print – you can touch it; it’s tactile and engaging, and can be placed in your customers’ hands creating a memorable and effective piece of communication.

Company stationery gives the first impression of a business, so you owe it to yourself to make it as professional and memorable as possible, be it your business card, brochure, a postcard, sales pack or a catalogue.

Those of you who understand the print process will be aware of a range of print finishes such as UV spot varnish, foil blocking or lamination, all of which create beautiful finishing touches to printed material, but now you can create an even greater impression with a new luxury finish that is literally ‘soft to touch’. And the beauty of this finish is that it is available on digital print runs.

Digital printing allows you to print the exact quantities you require and you can even personalise items; and you will not be paying for any wastage that buying ‘to the nearest thousand’ quantities entails with large volume litho printing.

Create double the impact with your direct mail piece

Postcards are a low cost item of print and typically carry a high impact image on one side (to engage the recipient) with the reverse split – one half as the address carrier and the other with the promotional message advertising your product and service. When this drops onto a doormat, or is given out, you achieve instant impact and there is no envelope to interrupt the message.

And now you can add the wow factor to the reverse of a postcard with the flexibility that digital print affords you. Therefore you can feature foil blocking with a soft touch finish for example, on just one or both sides – ideal for special occasions, prestigious award ceremonies or when you just need to make the right impression.

Create stunning award event and exhibition collateral

With digital print now so advanced, you can co-ordinate all of your exhibition and event stationery from invitations, reply cards, order of service and programmes to table plans, table numbers, place cards, menus and thank you cards to create a stylish, co-ordinated and memorable suite of branded print.

Whatever your corporate or promotional print requirement is, we will suggest a print solution to fit your objective and budget. If you would like to learn more about the range of print finishes on offer to create stand out from your competitors, drop us a line at: