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The Brief

To provide the marketing collateral for a cross-title subscription promotion, targeting the lapsed subscribers of eight different market-leading B2B magazines.

The Work

For each magazine we designed, produced and posted a personalised direct mailer promoting the benefits of subscribing. To support the direct mail we also created and produced press advertising and online ads. The final part of the puzzle was a personalised HTML email marketing campaign that we designed and broadcast driving the recipient on towards further online collateral.

Direct Approach did a great job of producing my recent campaign. It was quite complex – we used a generic approach that was adapted for 8 different titles across a range of online and offline collateral. Everything went smoothly and we were very pleased with both the final creative and the service.
Janine Ramsay, Marketing Manager
William Reed Business Media