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The Brief

To help them stay ahead in a competitive mail order gardening market, Unwins took the decision to put their catalogue design and production out for re-pitch. The brief required a fresh new look that would showcase their highly visual products, reflect their considerable knowledge base/ heritage and appeal to their target audience.

The Work

As the incumbent agency we were delighted to win this pitch! Our new catalogue style brings forward everything we know about hard-working design, catalogue pace, and customer engagement. We hope Unwins customers will respond with lots of lovely orders!

Since working at Unwins, I have been working with Direct Approach on our catalogue design and production. I have predominantly worked with Jane and Amy and have found them both a pleasure to work with. They have brought the catalogue look and feel up to date which has been noted not only within the business, but also by some of our competitors which is really something to be proud (and a little bit smug) about! As a company, they have been incredibly flexible in their approach and have worked with us to hit our typically tight deadlines that we work to. I feel they are more than just an agency; they are an extension of our team, who I wouldn’t hesitate to recommend. Rachel Wormall.