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The Brief

Create a campaign to launch The Grocer’s groundbreaking, multi-platform membership model, which is replacing its subscriptions. With The Grocer offering its members exclusive access to more market intelligence, breaking news and content, our work had to bring to life their new ‘members only’ approach.

The Work

The new visual footprint had to be flexible enough to transcend across any media and device, and punchy enough to demand attention and create action. Our ‘In the Loop’ campaign was a simple device that could then be elaborated according to the format. From teaser ads to information-rich spreads, and from email reminders to storytelling direct mail, ‘In the Loop’ is the touchpoint that has tied the campaign togetherĀ andĀ is delivering fantastic levels of engagement for The Grocer’s brave new model for B2B publishing.