To develop the next stage of The Grocer promotion, building on our first ‘in the loop’ campaign. WRBM asked for the new concept to be flexible, very distinctive but also for it to have a strong link to the original campaign.
We developed two strands for the campaign. The first, a ‘lifestyle’ approach uses the loop to draw images depicting where and how you can use The Grocer ‘to stay in the loop’ on everything fmcg. The second, infographic approach conveys just how much information The Grocer carries. Both creative approaches have the flexibility to be used in highly targeted communications.