Earlier in 2014 we created a marketing campaign to launch The Grocer’s new, multi-platform membership model – our ‘in the loop’ concept. In this new brief we were tasked to apply the ‘loop’ and develop an identity to promote GrocerJobs – the UK’s leading FMCG job site. Key messaging – stay in the loop, use GrocerJobs because it’s where you’ll find the best opportunities with the UK’s top fmcg companies.
Linking the original concept with the identity of the GrocerJobs site we developed a new take on ‘in the loop’. This versatile creative looks effective in print, achieving good ‘standout’ in The Grocer magazine itself, whilst its fluid style allows good opportunities to animate online collateral.