To design and produce a promotional cover wrap for Harpers Wine and Spirit magazine. The cover wrap was also to serve as a mailing carrier for posting out free sample copies of the magazine.
Our client provided targeted copy for each data segment. Once the initial design had been agreed, we created a base artwork for each data segment, then split each artwork file down to isolate the variable fields from fixed content.
Careful briefing and detailed checking of live proofs are both important to make sure that production runs smoothly, but the impact of a personalised piece really can make a difference to response.