To create a new leaflet for the charity.
We took design guidance from the invertebrate world and introduced a more vibrant colour palette to this new leaflet.
Our copy conveyed the urgency of the situation, with the nation’s bug population drastically diminishing, and the importance of supporting the charity’s hard work. We also gave more space to the sign-up form to make it easier for respondents to fill it out and for the charity to record their details.
Buglife briefed Direct Approach Design to rework our membership leaflet which was previously cluttered and hard to fill-out. We gave them information, style guides and a free reign to be creative. The end result is stunning, simple and we believe effective – read it yourself, I look forward to welcoming you as a new member.
Director of Fundraising and Communications