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Last week we joined Memberwise, the network group for membership organisations and associations, as a Recognised Supplier to the sector.

Memberwise provides help and support to over 1,400 subscribers and with all our years of experience working with professional organisations, we have a lot to contribute.

Research undertaken by Memberwise has shown that the top five aims of membership organisations and associations are:

1 – Increase new member acquisition

2 – Increase member engagement

3 – Grow membership revenue

4 – Increase member satisfaction

5 – Increase member retention

We believe design has an integral role to play in helping professional organisations achieve these goals. Communication – to both existing members and to prospective members – is key in helping a professional organisation thrive. Marketing needs to be professional yet memorable, clear but dynamic.

So, if you work for a professional organisation and are tasked with surpassing targets in these five areas, we’d love to show you how design with purpose can help.