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What’s on our minds

This is where we share our inspiration, knowledge and latest news. If you like something you see, pass it on. If it’s got you curious, please get in touch… we’d love to have a chat with you about it.

direct-approach-design-what-inspires-you

Being inspired is important in almost everything that we do. It’s what gives us the will and motivation to do something and do it well. An uninspired meal is hardly worth eating and a fashion designer who is uninspired is almost certainly not going to come up with the next big fashion trend…

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Direct Approach Design - Press release

We’re celebrating new beginnings with both a recent office move, a company rebrand and a free marketing health check!

While we already work for a number of national businesses, we see our move to Minerva Park in Peterborough as a great opportunity to expand…

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social-media

Our quick round-up of industry news and views brings you a snapshot of what’s happening… Towards the end of 2015, it was widely reported in the marketing press that despite the growth of digital advertising…

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agency vs inhouse design agency peterborough

Can bringing marketing services in-house help companies feel closer to their customers? According to a recent survey, conducted among 200 senior marketers by MediaSense, in association with ISBA and Ipsos Connect, the majority of marketing managers indicated…

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Direct approach design moves to Minerva Business Park Lynchwood Peterborough

It’s the end of an era! After 18 years in our offices at Orton Southgate, we are moving to our new abode just around the corner in Minerva Park, Peterborough. Conveniently located just off the A1, our new modern offices back on to delightful views of the River Nene.

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Can Gamification increase brand engagement?

To start with let’s clarify what gamification is and then explore its effectiveness as a tool in building brand engagement, after all for many of us, this is yet another new tool to add to the marketing tool kit…

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How to create stand out with new soft touch digital print

Yes, you did read that correctly. And that’s the beauty of print – you can touch it; it’s tactile and engaging, and can be placed in your customers’ hands creating a memorable and effective piece of communication.

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direct-approach-memberwise-logo

Last week we renewed our membership to MemberWise, a professional network group for membership organisations and associations, as a ‘recognised supplier’.

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people

This week is Good Brief Week supported by the Incorporated Society of British Advertisers (ISBA) and Institute of Practioners in Advertising (IPA). These two bodies have created a week-long series of six…

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Print isnt dead - Direct approach Design Peterborough

Further to our recent blog about why we believe print is not dead, we bring you the latest industry facts and figures to persuade you that print is enjoying a renaissance and should be regarded as essential media within your marketing tool kit.

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