We are a talented team of creative design and marketing professionals. Together we share the same passion: to create amazing design that has the power to transform your business. You will not find another agency that cares as much about your success as we do.
Business Owner / Account Director
Jane is business owner and account director, responsible for some of our larger clients’ accounts. As lead copywriter, she supports our studio on conceptualisation, as well as researching and writing for new briefs and helping clients to review existing collateral.
After graduating from the University of Wales, Jane began her working life with Hobsons Publishing, before moving to the Chartered Institute of Management Accountants, where she was responsible for direct marketing to members and students. Her experience at CIMA secured her a role with Janes Information Group, where she honed her DM and creative skills, marketing several of the company’s range of leading defence publications
In 1989 Jane took a year out for a round the world trip, equipped with just a rucksack and a little over £1500! On her return, she first worked in direct marketing for legal publisher Butterworths, before moving to Unwins Seeds as a catalogue manager; where she was responsible for reviewing sales, copywriting, planning and producing catalogues and print collateral for the mail order brand.
Having decided to develop her copy skills, Jane then moved to work for US catalogue brand ‘Lands’ End’, where she wrote copy for the women’s wear category.
Outside of work: Jane loves holidays and travel and is just as happy listening to her Kindle on a sun bed, as tramping through fields on a beautiful country walk. Festivals are a favourite too with Latitude in Suffolk top of the list!
Alternative career? Food critic/ mystery shopper/book reviewer!
Business Owner / Account Director
Sheryl is both business owner and account director but also responsible for the company’s financial wellbeing. Together with Jane, Sheryl established Direct Approach in 1997 to cater for the growing need for creative communications for response-led direct marketing campaigns.
Having cut her marketing teeth with a direct marketing agency specialising in direct mail, Sheryl joined Marshall Seeds in the role of catalogue manager where she was responsible for catalogue design and production, marketing planning, copy writing, direct mail and budgeting.
After four years at Marshall Seeds, Sheryl then moved to Natwest Bank as a direct marketing consultant; turning her hand to marketing planning, database and design development before taking a leap of faith and founding Direct Approach with her business partner, Jane. Sheryl is DipDM qualified.
Outside of work: Sheryl is a mum to 2 lively boys and enjoys spending time in Spain and Norfolk where her family is based. She enjoys travelling, scuba diving and pilates.
Alternative career? Deep sea diver
Senior Key Account Manager
Meryl is our account manager extraordinaire whose background is rooted in all areas of design, production and client management. She has trained in graphic design, publishing and direct marketing and is experienced in all areas of agency operations.
Meryl’s first job was as a finished artist for a creative agency in Covent Garden. She then became a creative assistant in an advertising agency which was followed by successive roles as a creative services manager and interactive studio manager.
Before joining Direct Approach, Meryl enjoyed working for one of the largest design and marketing companies in the UK where she held account management, production and personnel responsibilities, including managing a team of developers in India. Her portfolio of clients included many high profile blue-chip clients, which has undoubtedly equipped her perfectly for her role today in managing our clients’ projects both on and off line.
Outside of work: Meryl enjoys walking her labradoodle Mo Chara (Irish for ‘my friend’), amateur dramatics and even finds time to provide professional voice overs for corporate videos.
Alternative career? A tv weather girl
Amy is our creative director and has worked for Direct Approach for over 10 years. She rules the roost in our design studio, making sure everything that leaves meets the highest of standards. Amy is an expert in graphic design and print, and has developed a well-earned reputation for her stunning catalogue and brochure designs.
Amy graduated from University with a Higher National Diploma in Graphic Design and started her design career working for Storm, an in-house design company for TV shopping channel, Ideal Home Shopping where she first started working on catalogue design. Thereafter, Amy joined Contact before working for Direct Approach.
Outside of work: Amy loves being a mum to her little boy, Layton, and when time permits she enjoys having girlie shopping trips, nice meals out or at home, and socialising with friends.
Alternative career? Amy can’t imagine doing anything other than design
Lucy brings serenity to our occasionally frenetic studio. Un-phased by a long and varied ‘to do’ list, she’ll turn her hand to any creative challenge and do a grand job every time. Lucy has a degree in graphic in design from Sheffield University and started her working life as an in-house designer for a company that specialises in supplying H&S training materials before joining us in 2015.
Outside of work: Lucy plays the piano and also the drums and when everyone wants some peace and quiet she’ll sit down to watch the TV series Game of Thrones or read fiction and crime stories.
Alternative career? Musician – playing modern chart music